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Betclic has introduced a significant change to the products it offers on the Polish market. From 11 March, the 12% tax will not be deducted from the player’s stake and the bookmaker will take it on itself. This allows everyone at Betclic to win more. The new offer of a tax-free gaming solution will be in place until 14 April. This is a bold move by the brand, which is thus once again setting a leadership position for the entire industry and strengthening its business position.
How has it been and how will it be now?
In Poland, there is a 12% tax on stakes in bookmaker bets[1]. This means that in the case of a coupon with a stake of PLN 100, any winnings will be calculated on the basis of a stake of PLN 88. this is because the PLN 12 tax will go, even before the coupon is settled, to the State Treasury.
As of 11 March, Betclic is changing the rules of the betting game. The bookmaker will cover the stake tax in full. In the example above, the basis for calculating winnings will be not PLN 88, but PLN 100.
– We want to be the market leader in betting. Betclic is already the most popular bookmaker in Poland and our app has the highest ratings in the industry. Betclic’s motto is ‘choose your odds’, which is why we are looking for innovative solutions that will allow us to continue to grow and stand out in the market. A few years ago, we were the first to start looking for customers outside the sports category. This strategy has brought us tangible business benefits. I believe that for many players, our new proposition will be a “gamechanger” that will also make Betclic a leader in terms of the number of bets taken and turnover,” says Bartłomiej Płoskonka, country manager of Betclic Poland.
Betclic’s new tax-free gaming solution runs from 11 March to 14 April. It will cover single and multi bets on all sports, 24 hours a day, seven days a week.
WE HAVE BEEN PAYING TAX FOREVER. TODAY | BETCLIC WITHOUT TAX (youtube.com)
New Betclic campaign
In parallel with the new rate tax accounting rules, Betclic is launching a product campaign that includes online and TV activities.
A series of dedicated product (90-, 60-, 30- and 15-second versions) and sponsorship (15-second versions) spots have been created for the campaign, as well as six-second acquisition and bumper ads and a 113-second director’s cut.
The spots depict the protagonist’s relationship with tax collectors throughout history and maintain the brand’s trademark humorous vibe. The production is the responsibility of acclaimed Portuguese directors Joar Marques and Nuno Alberto, whose credits include commercials for Lidl, IKEA, Vodafone and Betclica. Filming was shot on sets in Bulgaria and Romania.
– In terms of scale and production quality, the new campaign stands at an international level, although it is being shot exclusively for the Polish market. We are extremely proud of this project and are delighted that we have been able to involve world-renowned filmmakers who have worked with, among others, one of the best players in the history of football,” adds Bartłomiej Płoskonka.
180heartbeats + JUNG v MATT is responsible for the creative concept of the campaign. The spots were produced by Dobro production studio and 78 Films from Lisbon is responsible for the direction. Media buying is handled by Star Media. The brand is supported in the communication of the project by the K+ PR agency.
[1] Source: Gambling Act, Official Gazette 2023, item 227
ABOUT BETCLIC
Betclic is a legal bookmaker and a leading European brand with a global reach. For years, it has been the market leader in France and Portugal, and as of July 2019, it is also available to customers in Poland. From the beginning, it has been strongly committed to supporting sport. Since 2023, it has been the Official Bookmaking Partner of the UFC organisation and the Strategic Sponsor of the football club Ruch Chorzów, and since August 2020 it has also sponsored the combat sports federation Fame MMA. The brand is also the title sponsor of the international e-sports team Betclic Apogee. Betclic has also supported Lechia Gdansk, Piast Gliwice and the Polish national volleyball team in the past. Betclic is also a sponsor of cultural events such as SBM FFestival, SnowFest Festival and Polish Lech Hip-Hop Festival.
Promotion is valid from 11.03.2024 to 14.04.2024. Promotion details in terms and conditions available at www.betclic.pl. Gambling involves risk. BEM is a legal bookmaker. Playing at illegal ones risks legal consequences. 18+
